Hans Peter Danuser von Platen

Dr Hans Peter Danuser von Platen was CEO of the St Moritz Tourism
Board, Switzerland, for 30 years. Before, alongside and after this he
worked for three other global brands: Nestlé (coff ee), Deutsche Bank and
the Swiss Army. Today he co-owns two consulting companies, continues to
work for Deutsche Bank, is on several boards of directors and lectures at
the Swiss Federal Institute of Technology in Zurich (ETH) on brands and
brand management.