Meta-luxury sets out to define the ultimate meaning of true luxury, exploring it
as both a culture and business model.

Through the concept of Unique Achievement and the pillars of Craftsmanship, Focus, History and Rarity, the authors examine what is at the heart of true luxury
and its implications for brand and business management.
A unique series of conversations with an eclectic array of world-renowned craftsmen, artists, academics and heads of unique brands, brings insightful illumination
to the paradigm of meta-luxury.

Conversations include:
Salvatore Accardo, Hans Peter Danuser von Platen, Paolo Fazioli, Simon Jacomet, Francis Kurkdjian, Kazumi Murose, Horacio Pagani, Renzo Piano, Dr Michael Scott, Francesco Trapani.

Finally a book that focuses
on the only underpinnings
of luxury that matter - exquisite product and a culture of true excellence.

Guy Salter, Deputy Chairman of Walpole.





Salvatore Accardo

By kind permission
of Maestro Salvatore Accardo.

Hans Peter Danuser von Platen

Photograph copyright Deutsche Bank (Switzerland) Ltd.

Paolo Fazioli

By kind permission
of Fazioli Pianoforti.

Simon Jacomet

By kind permission
of zai.

Francis Kurkdjian

Photograph copyright Nathalie Baetens.

Kazumi Murose

By kind permission
of Mr Kazumi Murose. Photograph copyright
Mr Kentaro Kumon.

Horacio Pagani

Photograph copyright Pagani Automobili SpA.

Renzo Piano

Photograph copyright, and by kind permission
of, Gianni Berengo Gardin.

Dr Michael Scott

By kind permission
of Dr Michael Scott

Francesco Trapani

By kind permission
of Bulgari S.p.A.


Manfredi Ricca

As Managing Director of Interbrand's Italian office, Manfredi Ricca leads the creation, management and valuation of influential brands from a wide variety of industries, including some of the most respected global luxury brands.
he is a frequent commentator in the Italian media and has been featured in publications such as
the International Herald Tribune, the New York Times and the Harvard Business Review.

Manfredi holds a degree in Business Administration from Bocconi University in Milan, where he frequently returns as guest lecturer
at under - and post - graduate courses.

Rebecca Robins

Rebecca Robins is European Director
for Interbrand, based in London.
She has extensive experience in branding, consulting a diverse range of clients across
a number of industries and having held
a variety of roles in New York and London.
A prolific writer, Rebecca has been featured
in such publications as The Economist,
the New York Times and the Wall Street Journal.
This is her second book, having co-authored
Brand Medicine (Palgrave).

Rebecca holds a first-class degree from Cambridge University in French and German and an M. Phil. in European Literature.

Copyright © 2012 Meta-luxury. All rights reserved